Joe Huber

Joe graduated from Washington State University with a B.A. in Advertising, Marketing, and Psychology. He has over 30 years of experience with both traditional and digital advertising and media buying. Joe is the Director of Advertising at Orca Pacific and leads a team of Amazon Marketing Services experts that increase brand value and revenue for our clients.

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Recent Posts by Joe Huber

Guide to Amazon DSP (Demand-Side Platform) [2019 Update]

AAP is a demand-side-platform (DSP) – a system that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. AAP offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.

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