Amazon.com is a large and complex marketplace comprised of various ways for manufacturers and vendors to sell their products. Many vendors have a direct (1P) relationship with Amazon where they agree to sell product directly to Amazon, who in turn sells it to their customer. In this relationship, Amazon brings the product into their Fulfillment Centers and handles the sale to customers on Amazon.com, including pricing and fulfillment. The direct relationship is managed through a portal called Vendor Central, and our team is expert at working on this platform.
Another option for selling on Amazon is to do so through their third party marketplace (3P). In this scenario, the vendor is responsible for all elements of the sales process and fulfillment, including setting the price and handling fulfillment of the orders to customers. This is handled through the Seller Central portal which has very different elements than Vendor Central. Seller Central also offers an option called Fulfilled By Amazon (FBA), which operates under the same Seller Central portal but hires Amazon to house and fulfill orders, do customer service, and more.
As experts in both sides of the platform we will look at your business holistically and based on your unique goals will recommend the best model for continuing to successfully grow your business within Amazon. Sometimes a hybrid model makes the most sense for clients’ individual needs and we are able to leverage both channels when the business calls for a specialized approach. Our expertise and relationships with both the 1P and 3P sides of the platform gives us a unique advantage in managing your business across both platforms.