Marketing & Promotions

Show Services
Hide Services
  • Retail and Corporate Merchandising Campaigns
  • Price Driven Promotions and Deals
  • Sampling

Retail and Corporate Merchandising Campaigns

There are too many different promotional options in each category to name, but we have experience with all available choices. Broad categories include merchandising packages, email campaigns, and seasonal campaigns. We are well versed in navigating the often complex and daunting rate cards associated with these options and have enough experience to be able to identify those with the strongest ROI potential. We apply a coordinated approach by combining these campaigns with associated deals and AMS strategies, and track and report results.

Price Driven Promotions and Deals

Price driven promotions and deals can be a great way to boost traffic and drive top line volume on Amazon. These promotional options include Best Deals, Lightning Deals, Deals of the Day, Vendor Powered Coupons (VPC’s), and Promo Codes. These various promotions can be a great way to drive incremental sales and long-term growth for a brand if used appropriately. We have extensive experience implementing these promotions and are well versed in the subtleties of each option. With a thorough assessment of your objectives and goals on Amazon, we can recommend a corresponding, comprehensive promotional strategy for your brand on the platform using these various options.

Subscribe and Save

Amazon encourages its customers to place a recurring order (similar to a monthly magazine subscription) for products that customers consume at a relatively constant velocity. In exchange for placing an automatically recurring order, customers receive a reduced price on each order. Vendors are responsible for funding this discount to customers, and customers then receive the product on a repeating schedule without having to reorder it manually.

Sampling

Like many grocers and big box retailers, Amazon attempts to increase customer purchases by encouraging them to try new products in trial-sized packages. Examples typically include make-up, supplements, health and beauty items, pet treats, and food products. We work regularly with this team and can help initiate sample submissions on relevant products.